When Ernst Leitz took over his father's optical factory in Wetzlar in 1920, photography was at a turning point. Large, heavy plate cameras were the standard at the time. Then Oskar Barnack, a talented developer within the company, had a groundbreaking idea: a tiny camera that used motion picture film.
Despite a difficult market situation and against the advice of almost all experts, Leitz made the bold decision in 1924: "I hereby decide: We will take the risk." With these words, he launched the series production of the first Leica (Leitz Camera). His statement has since become a guiding principle of the Leica philosophy – especially when it comes to boldly implementing new ideas.